AFTERSHOCK TV AD
How do you create a sleek ad fit for broadcast on a shoestring budget and just two weeks of pre-production? With some OT, creativity and careful planning, of course. Chief difficulty being the procurement of prop firearms in Singapore which time and budget didn’t permit. After some trial-and-error we managed to put together a convincing production which was backed up by visual effects and creative editing.
MOBILITYX ; ZIPSTER
Zipster is Asia’s first all-in-one transport app from mobilityX, a startup owned by SMRT. As a B2C app, the video had to show how different individuals can benefit from the app and not just a specific group, and be easily understood by the general public. We did this through creative storyboarding with the client to come up with humorous and relatable scenes that would give it high shareability on social media and hold attention in other advertising environments where audio may be affected.
GRAB RENTALS
Many car rental companies young and established have jumped on the private hire car bandwagon and are offering attractive rental packages for car hirers. GrabRentals, the newly-formed car rental arm of Grab, celebrated their 3rd year anniversary in September 2019 and needed a marketing video to show the benefits of renting from GrabRentals versus their competitors. We identified their unique selling points and packaged it into a creatively-edited conversation between the characters that would make the video stand out.
